Tag Archives: personal brand

Coaching the WellSpirit Way with 50% OFF!

coaching 2At WellSpirit we believe everyone has ability to pursue their vision, goals and dreams effectively. How that ability is developed is unique to each person. That’s why we approach coaching with a personally tailored mapping system and evaluation sequence to help you articulate what matters most to you; then facilitate concrete “next steps” that are relevant immediately, accomplishing measurable momentum towards results.

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Three Keys to Self-Leadership

ws_Hiker_silhouette_1600x1200Every one of us is a leader—we lead ourselves every day! Yes, leading the “self” is one leadership role that is inescapable. Not surprisingly, before you can effectively lead others, you must lead yourself. What is self-leadership? What can you do today to improve your self-leadership?

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Dorie Clark on Reinventing You!


Dorie Clark

Dorie Clark is our guest leadership expert for today’s edition of Leaders Alive! Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future . Join us today at 5:00 PM CDT on WJOB 1230 AM.

Dorie consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, and Yale University. She is an adjunct professor of business administration at Duke University’s Fuqua School of Business. Additionally, Dorie has also guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the University of Pennsylvania’s Wharton School of Business, the University of California-Berkeley’s Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan. 

Today’s conversation will focus on five steps to reinventing yourself for the business marketplace:

  1. Know your destination.
  2. Leverage your points of difference.
  3. Develop a narrative.
  4. Reintroduce yourself.
  5. Prove your worth.

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How to Reinvent Your Personal Brand

by Dorie Clark

personal brandingWhat are you known for? What do people say about you when you leave the room? (They are talking about you, aren’t they?) How can you burnish your reputation to win that promotion or land that new client? You’ve diligently focused on your personal brand for years — but what if you now want to reinvent yourself?

It happens all the time. A financial services executive moves into retail. A techie wants to try marketing. A VC wants to jump ship and become a life coach. Your path may make perfect sense to you, but how can you convince others to embrace your new brand — and take you seriously? Here are five steps to reinventing yourself for the business marketplace.

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